A DRAMATIC SURPRISE ON A QUIET SQUARE (by turnerbenelux)
My life in the Design World
pretty incredible
http://freshpics.blogspot.com/2010/02/extreme-skydivers.html
That is too cool
One Twenty Five: Body Image.
To me? Body image is that overwhelming feeling of how I look when people can see me; Strangers. Or some of my closest friends.
It’s that feeling of sucking in, positioning my purse so that random person can’t see my stomach, or grabbing the couch cushion to cover my belly; it’s wanting to be…
tumblrbot asked: WHAT IS YOUR EARLIEST HUMAN MEMORY?
I’m not sure if its my earliest memory but the most significant one. I have flashes of being a kid, about 1 i think and trying to pull myself along in my diapers to get to something to stand up
Thornton’s fair trade chocloate
The brief was to help promote Thornton’s company, while helping to increase sales and mainting the brand identity.
So I focused on a particular target market for Thornton and looked at the fair trade market.
The idea was a play on the words “fair” trade, with some literal scenarios where people can imagine themselves to have thought “Oh thats just not fair”
There are annoying things that happen in life but compared to fair trade its nothing
University Brief for Paddy Power
The Brief: PaddyPower is looking for a big creative Idea - and when they say big they mean BIG - that Paddy Power can use in 2011. Our objective was to keep the idea be unique, innovative and exciting in order to ensure the brand stands out from the crowd and gets people talking about it. Working in a team we attempted to esnure that Paddy Power’s sense of humour shone through during this brief
Objective: When a group of guys (between the age of 25 and 35 years)meets in the pub on a Friday night, we’d like the first conversation to be about Paddy Power.
Target Audience: Paddy powers primary target market are men between the ages of 25 and 35 who live in the United Kingdom
Big Idea: The Earn your man points campaign, encourages people to send in videos Or images of embarrassing forfeits, as a result of you losing a bet with your mates. The images are then uploaded to the website, where people can view, comment on and vote for their favourites to earn their man points.
The Person with the most votes wins a £50 free bet.
To raise awareness of this competition a series of print and TV ads and Digital Apps would be put in place showing a series of humorous ‘man’ laws with information on how to enter the competition.
Campaign for Umbro’s new A-Frame trainer.
The brief: Launch ‘A Frame’, Umbro’s lifestyle footwear collection, to a young, football inspired, audience.
The creative challenge: The strategy is called 1350. Inspired by the pitch, for a life off it. A football match lasts 90minutes, this leaves 1,350 minutes a day for the rest of everyday living. As the creators of English Football Tailoring, Umbro want to be part of football admirer’s everyday lives.
Target Audience: 16-24 year old global consumers who have a deep admiration for football and its culture. They don’t necessarily play (or even watch) football regularly but they know the game and understand its culture.
The idea behind this campaign: “Feed your obsession” campaign was designed to raise awareness for the launch of the new ‘A Frame’, Umbro’s lifestyle footwear collection, to a young, football inspired, audience.
Football is more than a sport, ‘It’s a way of life.’
Freelance work
Design ideas for business competition. Idea based on regional online music website; “Your City, Your Music”
- Logo design
- Dummy magazine to launch
